The Case for Creator Editors
A truth of any creative work: Collaboration makes the work better.
One of the genuinely exciting and positive long-term trends in media is the growth of independent creators. From blogs to newsletters to YouTubers to streamers, there’s a huge percentage of culture now being created solo.
But as Alexandre Botão argues, this doesn’t mean creators have to, or should, do their work entirely in a vacuum:
The one-man media business never hires a “boss” (or even an “equal”), he hires “help”: an intern, an assistant, maybe he gets lonely, I don’t know. Solitude-wise, it may work, but in terms of criticism, guidance and development, this type of hiring is pretty much useless.
Okay, but if someone is the happy owner of his own business, why on Earth would he hire a “boss”? First of all, because this is not a hot dog cart. Secondly, because self-awareness is much more valuable than what those feeble LinkedIn posts have been telling you. But mostly because there are plenty of scenarios where this influencer, happy owner of his own business, has become a bad influence to himself.
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